To exhibit is a big decision but the dividends in terms of raising your company’s profile,
increased sales and new business opportunities, can be tremendous.
Taking part in an exhibition for the first time can be daunting for a company of any size.
However, if the event is planned and approached in the right way the experience can be exiting
and supply a great return on investment.
There are a few steps to successful exhibiting and include the setting of objectives, marketing,
stand staffing, lead handling after the event and of course your exhibition stands' design.
It is important to remember that your exhibition stand at a trade show is the shop window
for your company and should reflect clearly your objectives for being there. Remember, you
have three seconds in which a visitor should be able to see who you are, what your company
does and what you can do for them. Our exhibition stands can do that for you, with a custom
stand design unique to your product and by the clever use of graphics, colour and lighting.
The 2 most important decisions, that will ultimately determine the success of your exhibit,
are your choice of the exhibit event itself and that of the supplier (and design) of your
exhibition stand(s). Thoroughly investigate both before deciding.
Below are 12 tips crucial to successful exhibiting:
- Research a show carefully before you decide to exhibit
- Start you’re planning early, regular exhibitors start planning 6-12 months in advance
- Visit other industry events before you exhibit for the first time
- Make a list of goals and objectives for the show
- Focus on your company and product and not by what everyone else is doing
- Be open and creative to new ways of presenting your products or services
- The best exhibitors are those who listen more than talk
- Ask qualifying questions (who are you talking to, who they work for, and in what capacity)
- Remember that first impressions are everything
- Take notes, do not depend on your memory
- Reach out to the media
- Follow up leads with a letter and pursue more promising leads
Call 369 designs for help and advice in planning your exhibit and to utilise our expertise
in the designing & building of exhibition stands.
Read about the steps involved in creating exhibition stands